This is a sponsored guest post.
As a business, it’s always in your best interests to find as many ways as possible to creatively engage your audience. Nowadays, customers are much more discerning not only about the products they buy or the services they patronize but also who those products or services are from. If your company hopes to distinguish itself from the competition, you would do well to make a sincere effort to communicate with
your customers on a more personal and meaningful level.
Running events and organizing exhibitions are all great ways to do just that. They’re all excellent for starting memorable conversations about your brand and exposing it to a wider audience. They can also humanize your business and make it more relatable to those who may not be familiar with it yet. And to make those good impressions last, you’ll want to send your guests home with giveaway items that can help them recall your business. That being said, here are a few items that are worth including in that goodie bag:
Pet Products
According to the American Pet Products Association’s 2019-2020 National Pet Owners Survey, about 85 million households in the United States were reported to own pets. In addition to making up a sizable chunk of the market regardless of what product or service you might be offering, pet parents are also known for being deeply loyal and enthusiastic. This means that they’re always worth specifically marketing to. And what’s the best way to get to pet lovers? Through products designed specifically for their fur babies, of course!
Pet products are an ideal giveaway choice because they appeal directly to the hearts of consumers who adore animals. They’re also relatively inexpensive if you make the right purchase decisions. Wholesale dog collars are a reasonably priced yet impactful choice. Pet parents will find them functional, and you can use the opportunity to put your brand name in front of the people whom you want it to be seen by the most.
Paper Products and Stationery
There’s a reason why paper products and stationery have endured as giveaway items for decades on end. They’re always going to be useful, and they’re not expensive to manufacture on a mass scale. You can choose from a wide variety of paper products to put your company’s name and logo on, from notepads to daily planners or desk calendars.
Paper-related products such as pens and other writing implements also make for excellent giveaways. It could be a good idea to add both to your goodie bags, especially if your event is a lecture-based one such as a seminar or symposium. This will allow your guests to use them to take notes during the occasion.
Electronic Accessories
Given that most people include electronic devices in their daily carry and consider them essential, it makes perfect sense to give away branded accessories for these electronics at your event. Your attendees will undeniably find them most useful, and whenever they reach for one of your freebies, they’ll be reminded of your business.
Common electronics accessories such as compact keyboards, battery banks, portable USB flash drives, multi-USB ports, charging cables, and wired earphones make for excellent giveaways. This is because they’re practical and compatible with most devices, regardless of the brand or manufacturer. You can also give away cases for smartphones or tablets, or even small electronic devices such as Bluetooth pebble speakers.
Clothing
Clothing items are also popular choices for giveaways for much the same reasons as paper products and stationery. As you may have already noticed, it’s always a good idea to put your brand’s name on items that your attendees will continue to use long after the event is finished. High-quality clothing that looks good and is comfortable definitely falls into that category. Indeed, customers will find them valuable, as
these items tend to leave a good impression on people.
To maximize your investment, you’ll want to give away stylish high-quality clothes. This will encourage your recipients to use them regularly, providing instant and free advertising for your brand. It could be a good idea to partner up with a local graphic designer to transform your logo into something that looks cooler, which will make people want to wear it more proudly.
Travel Products
Finally, another practical category of items that you can give away at your next event is travel products. The choices are almost endless. You can pick from full-sized travel bags, backpacks, casual totes, and more. People can never have too many bags, and it’s a great way to expand your business’s reach outside of the immediate area where you operate.
Like clothing items, it’s best to go for products that are high-quality and durable. You don’t want your brand to be associated with items that aren’t made well or are easily damaged, after all.
When it comes to giveaways and freebies, it’s practical products that usually make the biggest impact on potential clients or customers. Keep your target audience in mind and focus on what you think they might need, and you should be well on the right track.
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Hi there! I am Emily Evert, the owner of Emily Reviews. I am 28 and live in a small town in Michigan with my boyfriend Ryan and our two pugs. I have a large family and I adore my nieces and nephews. I love reading memoirs, and learning about child development and psychology. I love watching The Game of Thrones, Teen Mom, Sister Wives and Veep. I like listening to Jason Isbell, John Prine, and other alt-country or Americana music. I created Emily Reviews as a creative outlet to share my life and the products that I love with others.
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